ITA to tap Alitalia heritage as revenues jump in first half | News
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Buoyed by an improved operating performance over the first half of the year, Lufthansa Group-bound Italian carrier ITA Airways today unveiled plans to utlise the Alitalia name as part of its future branding strategy.
ITA, which was established as a successor to Alitalia three years ago, acquired its predecessor’s brand as part of the assets it took on. The airline has now disclosed plans for “inspired by Alitalia”, a branding move aimed at complementing its own identity with that of the former flag carrier.
ITA chairman Antonio …